Radio Response
Radio Response is a revenue generating agency for UK commercial radio.
Radio Response makes use of radio stations' unsold airtime to create high value "Per Inquiry" deals to financial institutions across the UK.
Working with the major operators in the mortgage, debt management and loans industries, Radio Response is able to generate revenue for radio stations at difficult periods of the year.
The credit crunch affecting commercial radio listeners is providing stations with a revenue stream which only relies on unsold inventory.